The first time often falls short of expectations

And lest you think I'm referring to anything beyond posting one's first blog entry, shame on you!

So welcome to my first missive on The Silverman Group's blog. As the self-proclaimed "Leader of the Flacks" (and a practitioner of arts PR in Chicago for some 23+ years), figured that it was finally time to put pen to paper, er, fingers to keys.

I hope my unique point-of-view running a successful public relations firm (knock on wood), and also the lessons I've learned working in the industry for so long will at least prove entertaining, if not somewhat educational.

A brief start--what more did you expect?

Chicago Underground Film Festival

The Silverman Group has just been hired to help promote the 17th Chicago Underground Film Festival (CUFF) that will take over the Gene Siskel Film Center this summer, June 24 - July 1.

We couldn't be more excited as CUFF is one of Chicago's leading film events and stands out on the festival circuit for having a unique programming niche, garnering a following among avid film fanatics, media, and industry alike. Each year, CUFF presents an accessible, savvy program of film and video exploring the many definitions and interpretations of the 'underground' concept. Selected films often ignore limitations of genre, and are made with passion and drive.

CUFF is a great time for attendees, filmmakers, and industry, where great screenings are followed by great nights of parties, events and concerts! As Roger Ebert referred to the festival, "What you get for your money is not just admission to the films, but admission to a subculture."

For more information about CUFF check out http://www.cuff.org/.